All Locations
Bedford, London - South West, Cottons, Highbury, Queen's Park, Milton Keynes, St Albans
Advertising Salary
Competitive salary, car allowance, plus bonus

About The Role

Are you a dynamic, results-driven leader ready to shape the future of fitness across London and the Southeast? At Fitness First, we’re on a mission to transform lives through movement, motivation, and meaningful member experiences. We’re looking for a Regional Manager who thrives on challenge, leads with heart, and delivers with excellence.

This is more than a job, it’s a chance to drive commercial success, elevate operational standards, and empower teams across a thriving region of clubs. If you’re ready to make a lasting impact in a fast-paced, people-first environment, we want to hear from you.

Your Mission

As Regional Manager, you’ll be the driving force behind:

Commercial and Strategic Delivery

  • Demonstrate strong commercial awareness, analysing performance data to identify revenue opportunities and manage costs effectively.
  • Develop and execute regional plans that drive profitability, growth, and member retention.
  • Balance commercial priorities with member satisfaction, ensuring sustainable business success.

Sales and Service Culture

  • Drive a culture that unites exceptional service with strong sales performance, keeping member experience and business growth at the core of all decisions.
  • Set and uphold high standards across all clubs, ensuring a consistent, premium experience that builds engagement, loyalty, and results.
  • Empower teams with energy to understand member needs, deliver tailored solutions, and maximise opportunities for growth and retention.

Operational Leadership

  • Provide clear direction and operational leadership across all clubs within the region, ensuring consistent delivery of company standards, processes, and policies.
  • Lead the day-to-day management of club operations, fostering a culture of excellence, accountability, and continuous improvement.
  • Ensure full compliance with all health, safety, and legal requirements, maintaining a safe and welcoming environment for members and colleagues.

Performance and Process Management

  • Use data-driven insights to monitor performance, identify opportunities for improvement, and implement actionable plans that deliver results.
  • Drive operational consistency through effective use of systems, processes, and best practices.
  • Ensure all clubs deliver against KPIs related to member satisfaction, financial performance, and operational standards.

People Leadership and Development

  • Lead, coach, and develop club management teams to achieve operational excellence and personal growth.
  • Identify, nurture, and develop future leaders, building a strong internal talent pipeline for the business.
  • Foster a high-performance culture built on accountability, engagement, and empowerment.

Technology & Innovation

  • Support the adoption of new technologies and systems that enhance operational performance.
  • Encourage innovation and continuous improvement across all clubs.

Leadership Attributes

  • Tenacious, competitive, and results-driven, with a passion for excellence and innovation.
  • Operates with integrity and aligns leadership approach to Fitness First’s core values.
  • Inspires confidence, promotes collaboration, and drives teams to consistently achieve and exceed expectations.

 


About You

  What You Bring
 
  • 3+ years in multi-site operational leadership—ideally in fitness, leisure, retail, or hospitality.
  • Proven ability to lead teams, manage budgets, and drive performance.
  • Commercially astute, tech-savvy, and passionate about delivering exceptional customer experiences.
  • A natural leader with strong interpersonal, organisational, and problem-solving skills.

Why Fitness First?

At Fitness First, we live by our values:

  • Own It – Take responsibility and deliver with pride.
  • Aim Higher – Challenge yourself and strive for excellence.
  • We Care – Support each other and our members with empathy and respect.
  • We Love What We Do – Bring energy and passion to everything.
  • Win Together – Collaborate and celebrate success as one team.

You’ll be part of a brand that’s bold, ambitious, and committed to making a difference. With direct access to senior leadership and a clear path to national progression, this is your opportunity to lead, grow, and thrive.

About Us

What You’ll Gain with Us

Performance-Based Bonus
Enjoy a competitive bonus scheme that rewards your contributions and the club’s success.

Exclusive Benefits Portal
Unlock access to a wide range of discounts on retail, travel, entertainment, and more through our comprehensive benefits platform.

Health & Wellness Perks
Stay active with a complimentary gym membership for you, plus discounted access for a family member.

Career Growth & Development
Take your career to the next level with continuous professional development opportunities and clear paths for progression.

Company Pension Scheme
Plan for your future with our supportive and structured pension offering.

Private Healthcare Coverage
Benefit from single-cover private healthcare to support your wellbeing when it matters most.

IND1

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